Ideal Toy Company
Ideal Toy Company was founded as Ideal Novelty and Toy Company in New York in 1907 by Morris and Rose Michtom after they had invented the Teddy bear in 1903. The company changed its name to Ideal Toy Company in 1938. In 1982, the company was sold to CBS Toy Company, which in turn sold Ideal to Viewmaster International in 1987, which renamed itself to View-Master Ideal in the process. View-Master Ideal was later bought by Tyco Toys, Inc. of Mt. Laurel, New Jersey, upon its purchase of View-Master Ideal. The Ideal line remained part of Tyco until Tyco’s merger with Mattel, Inc., in 1997.
Certain brands and toys that originated with Ideal continued to be manufactured by Mattel, most notably the Magic 8-ball and Rubik's Cube.
Ideal began making dolls in 1907. Their first doll was “Yellow Kid” from the “The Yellow Kid” comic strip by Richard Felton Outcault. After that they began making a line of baby and character dolls such as Naughty Marietta from the Victor Herbert operetta and Admiral Dot. Ideal advertised their dolls as unbreakable since they were made of composition, a material made of sawdust and glue. Ideal produced over 200 variations of dolls throughout the composition era.[1]
During the Baby Boom era, Ideal became the largest doll making company in the United States and began selling dolls under license in Canada, Australia, and the United Kingdom. Their most popular dolls included Betsy Wetsy, Toni, Saucy Walker, Shirley Temple, Miss Revlon, Patti Playpal, Tammy, Thumbelina, and Crissy.[2]
Novelties and toys manufactured by Ideal
Toys and Games
Board games
Dolls
DeFilippo Dolls
Master Sculptor Vincent J. DeFilippo spent 27 years creating dolls for the Ideal Toy Corporation from 1963 - 1980. Some of his creations included:
- Baby Baby
- Baby Dreams - The doll with velvet skin
- Baby Tickle Tickle
- Betsy Wetsy
- Dorothy Hamill Doll
- Evel Knievel toys
- Jody An Old Fashioned Girl Dolls 1979
- Joey Stivic Doll
- KaMy Bottle Baby
- Karen & her magic carriage
- Lazy Dazy doll 1970s
- Magic Hair Crissy
- Movin Groovin Cricket/Tressy
- Patty Play Pal Doll
- Rub-a-Dub Doggie[1]
- Rub-a-Dub Dolly
- Sara Stimson/Shirley Temple
- Spinderella Flatsy Dolls
- Tearie Betsy Wetsy
- Tiffany Taylor Doll
- Tiny Tears Doll
- Tippy Tumbles
- Tuesday Taylor and Taylor Jones dolls
- Upsy Dazy Doll
- Wake up Thumbelina Doll
- Zem 21 & Knight of Darkness
Other Ideal dolls
- Bonnie Braids doll
- Bibsy 23" Baby Doll 60's and 70's
- Crissy Doll
- Crown Princess - 10" vinyl glamour doll
- Deanna Durbin Doll 1938
- Flexy Dolls - composition head and hands, wooden body and feet, and posable tubular wire mesh arms and legs
- Flossie Flirt - composition doll of the 1920s and 1930s
- Hugee Girl 1952 Baby Doll 16" Curly Molded Hair Cloth Body
- Hugee Girl 1954? All Rubber/Vinyl Body, 20",Curly Molded Hair
- Harmony doll
- Jelly Belly dolls
- Judy Garland Dolls 1939/1940 (part of publicity for original theatrical release of The Wizard of Oz)
- Kissy doll
- Little Miss Revlon - 10" vinyl glamour doll, advertising tie-in with Revlon cosmetics
- Lolly doll
- Magic Lips doll
- Petite Princess Fantasy Dollhouse Furniture
- Playtex Dryper Baby
- Princess Patti Fantasy Dollhouse Furniture
- Revlon Doll - all vinyl glamour doll, advertising tie-in with Revlon cosmetics
- Sara Ann doll
- Saucy Walker doll
- Shirley Temple dolls
- Snookie dolls (Pete & Repete)
- Sparkle Plenty - comic strip character doll from Dick Tracy, made beginning in 1947
- Tammy
- The Wonderful Wizard of Oz Dolls 1986
- Toni - hard plastic doll, advertising tie-in with Toni home permanent
- Tressy - part of the Crissy family of Gro-Hair dolls
- Uneeda Kid - early composition doll, advertising tie-in with Uneeda Biscuit Co.
- Bye Bye Baby Doll 60's
- Thirsty Baby Doll 60's
- Cream Puff Baby Doll 50's
- Mama Doll
Playpal dolls
- Patti 36"
- Penny 32"
- Suzi 30"
- Bonnie 28"
- Johnny 28"
- Peter 38"
- Daddy's Girl 42" and 38"
References
- ^ Izen, Judith. Collector's Guide to Ideal Dolls: Identification and Value Guide, 3rd Edition. Collector's Books, 2005
- ^ Izen, Judith. Collector's Guide to Ideal Dolls: Identification and Value Guide, 3rd Edition. Collector's Books, 2005
- ^ Now manufactured by Poof-Slinky, Inc
- ^ Now manufactured by Poof-Slinky, Inc
- ^ Now manufactured by Poof-Slinky, Inc
- ^ Amazon.com: Ideal Toys Gaylord The Pup: Toys & Games
- ^ Top Vintage Toy Favorites - 1950s 1960s 1970s
- ^ http://www.timewarptoys.com/gaylord2.jpg
- ^ Large 1970s Ideal Inflatable Walt Disney Toy Donald Duck Blow-Up Toy - In Original, Unopened Packaging - 01243
|
|
Corporate acquisitions |
|
|
Toys |
|
|
Games |
|
|
Video game consoles and computers |
|
|
|
|
Bear manufacturers |
|
|
|
Types of bear |
|
|
Teddy bear museums |
|
|
Famous teddies |
|
|
Film and television |
|
|
Books |
|
|
Music |
|
|
Video games |
|
|
Related topics |
|
|